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Mindset

Think clearly. Keep going.

Deals fall through, offers get rejected and the numbers keep you up at night. These are tools for those moments: 22 mental models framed for property, a question for each day and a way to turn a hard situation into one next step. No lessons, no sign-up.
Prompt of the day

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One of sixty questions written for investors, the same for everyone on the same date. Answer it in a line, before the inbox.

Answer it in your journal

Reframe a situation

Three ways to look at it. One thing to do.

Choose what's going on. You'll get the three models that help most, each with a question to ask yourself, and space for a single next action.
What's going on?

You're about to put a number in writing.

Three models for before an offer

  1. 1

    Margin of safety · Benjamin Graham

    Leave a gap between what you pay and what it's worth, so mistakes don't sink you.

    How wrong can I be before this deal stops working?

  2. 2

    Inversion · Charlie Munger

    Work out what would guarantee failure, then make sure you avoid it.

    What would make this deal fail for certain, and have I ruled each of those out?

  3. 3

    The map is not the territory · Alfred Korzybski

    A model, spreadsheet or score is a simplified picture of reality, not reality itself.

    What can't my numbers see that I'd only learn by being there?

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Mental models library

Borrowed ideas, framed for property.

Mental models are public ideas for thinking more clearly. Each is described in our own words and credited to the person it's usually associated with. The property examples are fictional.
When to use it

22 of 22 models

  • Inversion

    Associated with Charlie Munger

    Work out what would guarantee failure, then make sure you avoid it.

    • Before an offer
    • Planning the year
    • When stuck

    Example

    Before offering on a terrace in Hull, list the ways the deal could ruin you: no insurance in a flood zone, a lender who won't lend, a refurb that doubles. Each item becomes a check you do before the offer goes in.

    What would make this deal fail for certain, and have I ruled each of those out?

  • Second-order thinking

    Associated with Howard Marks

    Ask what happens after the obvious consequence, and then after that.

    • Choosing between deals
    • Planning the year
    • Negotiating

    Example

    Converting a house to a seven-bed HMO lifts the rent, which is the first-order result. The second-order results are a licence, a planning question, higher turnover and a smaller pool of buyers when you sell.

    And then what? What follows the result I'm expecting?

  • Expected value

    Associated with Blaise Pascal and Pierre de Fermat

    Weigh each possible outcome by how likely it is, and add them up before you decide.

    • Choosing between deals
    • Before an offer
    • When scared

    Example

    A plot with a 40% chance of consent and a £90,000 gain is worth less than it sounds once you weigh in the 60% chance of losing £15,000 in fees. Run every outcome, with its odds, and the option price looks very different.

    If I made this decision a hundred times, what would I expect to come out with on average?

  • Margin of safety

    Associated with Benjamin Graham

    Leave a gap between what you pay and what it's worth, so mistakes don't sink you.

    • Before an offer
    • Negotiating
    • When scared

    Example

    If the numbers only work at a 5% void rate and a perfect refurb, there is no margin. Price the offer so the deal still stands with a 10% void, a 20% overrun and a rate two points higher.

    How wrong can I be before this deal stops working?

  • Sunk cost

    Associated with Richard Thaler

    Money and time already spent are gone either way, so they shouldn't decide what you do next.

    • After a rejection
    • When stuck
    • Negotiating

    Example

    You've spent £1,800 on surveys and searches and the vendor now wants another £8,000. The £1,800 is gone whether you walk or not, so judge the new price on its own numbers.

    If I were starting fresh today, with nothing spent, would I still do this?

  • Opportunity cost

    Associated with Friedrich von Wieser

    The real cost of a choice is the best thing you gave up to make it.

    • Choosing between deals
    • Planning the year
    • When overwhelmed

    Example

    Leaving £40,000 tied up in a flip that stalls for nine months costs more than the interest. It's the BRR you couldn't fund in the meantime.

    What else could this money, or this month, be doing instead?

  • Regret minimisation

    Associated with Jeff Bezos

    Picture yourself years from now and choose the option you'd be least likely to regret.

    • When scared
    • Planning the year
    • Choosing between deals

    Example

    At 70, you're unlikely to regret a sensible first buy-to-let that went sideways for a year. You're more likely to regret another five years of analysing deals and never offering.

    Looking back from ten years on, which choice would I wish I'd made?

  • Circle of competence

    Associated with Warren Buffett

    Know the edge of what you truly understand, and be careful outside it.

    • Choosing between deals
    • Before an offer
    • When overwhelmed

    Example

    You know two-up two-down terraces in south Leeds street by street. A commercial-to-residential conversion in a town you've never visited is outside the circle, however good the brochure looks.

    Do I understand this deal well enough to explain how it could go wrong?

  • Compounding

    Associated with Warren Buffett

    Small gains that build on themselves grow slowly, then quickly.

    • Planning the year
    • When stuck
    • When scared

    Example

    Recycling the deposit through one BRR a year looks slow in year two and very different by year eight. The same is true of ten analyses a week and one agent call a day.

    What small thing, done every week, would be worth the most in five years?

  • Base rates

    Associated with Daniel Kahneman and Amos Tversky

    Start with how things usually turn out for cases like yours, then adjust for the details.

    • Before an offer
    • Choosing between deals
    • Planning the year

    Example

    Your builder says six weeks, but most refurbs like this one run over by a third. Plan the bridge term around the usual outcome, not the hopeful one.

    What normally happens to deals like this, before I think about why mine is different?

  • Pre-mortem

    Associated with Gary Klein

    Imagine the project has already failed and write down why, before you start.

    • Before an offer
    • Planning the year
    • When scared

    Example

    It's a year from now and the Sheffield rent-to-rent unit has been handed back. Write the three most likely reasons today, and the fixes go into the lease and the budget.

    It's a year from now and this went badly. What's the most likely story?

  • The map is not the territory

    Associated with Alfred Korzybski

    A model, spreadsheet or score is a simplified picture of reality, not reality itself.

    • Before an offer
    • Choosing between deals
    • Negotiating

    Example

    A Deal Score of 84 is built from comparables and averages. It can't smell the damp in the back bedroom or hear the main road at 2am, so go and stand in the property.

    What can't my numbers see that I'd only learn by being there?

  • Pareto principle

    Associated with Vilfredo Pareto

    A small share of the inputs usually produces most of the results.

    • When overwhelmed
    • Planning the year
    • When stuck

    Example

    Looking back, most of your viable deals came from two agents and one auction house. Those relationships deserve more of your week than the portals do.

    Which few things produced most of my results this year?

  • Occam's razor

    Associated with William of Ockham

    When several explanations fit, start with the simplest one.

    • When stuck
    • After a rejection
    • When overwhelmed

    Example

    Three offers rejected in a row may not mean agents distrust you. The simpler explanation is that your offers are 15% under in a market where 5% gets accepted.

    What's the simplest explanation that fits all the facts?

  • Hanlon's razor

    Associated with Robert J. Hanlon

    Don't assume bad intent when a mistake or a busy day explains it.

    • After a rejection
    • Negotiating
    • When stuck

    Example

    The agent didn't pass on your offer for four days. It's more likely they were juggling forty listings than trying to cut you out, so a friendly call gets further than a complaint.

    What's the most innocent explanation for what they did?

  • First principles

    Associated with Aristotle

    Break a problem down to the facts you know are true and rebuild from there.

    • When stuck
    • Planning the year
    • Negotiating

    Example

    Everyone says you need £50,000 to start. Strip it back: a lender needs a deposit, a vendor needs a sale and a tenant needs a home, and there are several ways to meet each need.

    What do I know is true here, and what am I just assuming?

  • Via negativa

    Associated with Nassim Nicholas Taleb

    Improve things by taking away what doesn't work before adding anything new.

    • When overwhelmed
    • Planning the year
    • When stuck

    Example

    Instead of adding another strategy, drop the two portal alerts that never produce a viewing and the networking event that never produces a deal. The time that frees up is the progress.

    What could I stop doing that would make everything else easier?

  • Optionality

    Associated with Nassim Nicholas Taleb

    Prefer choices that keep doors open, where the upside is large and the downside is small and known.

    • Choosing between deals
    • Negotiating
    • Planning the year

    Example

    A £2,000 option on a plot of land caps your loss and keeps the planning upside. A house with a large garden and side access gives you an extension or a plot later, at no extra cost today.

    Which choice leaves me with more good moves later?

  • Skin in the game

    Associated with Nassim Nicholas Taleb

    Give more weight to advice from people who share the downside if they're wrong.

    • Choosing between deals
    • Negotiating
    • Before an offer

    Example

    A sourcer paid on completion has a different interest from you, the person holding the mortgage. Ask who loses money if the deal goes wrong, and weigh their view accordingly.

    Who carries the cost if this advice turns out to be wrong?

  • Antifragility

    Associated with Nassim Nicholas Taleb

    Build things that gain from shocks and stress, not just survive them.

    • After a rejection
    • When scared
    • Planning the year

    Example

    A rate rise that forces weaker landlords to sell is a buying chance if you kept cash and a lender ready. Every rejected offer is also data that makes your next offer sharper.

    How could this setback leave me stronger than before it happened?

  • Loss aversion

    Associated with Daniel Kahneman and Amos Tversky

    Losses feel roughly twice as heavy as equal gains, which can make you too cautious.

    • When scared
    • Negotiating
    • After a rejection

    Example

    Losing a £500 reservation fee can feel worse than missing a deal worth £5,000 a year. Name the feeling, then compare the two numbers side by side.

    Am I avoiding a small, certain loss at the price of a bigger, quieter one?

  • Parkinson's law

    Associated with C. Northcote Parkinson

    Work expands to fill the time you give it, so set tighter limits.

    • When overwhelmed
    • When stuck
    • Planning the year

    Example

    Given a whole weekend, analysing one deal takes a whole weekend. Give it 45 minutes and a checklist, and you'll analyse four.

    What deadline would force me to decide this today?

Go deeper

Read the originals.

Our reading list credits 10 books and public research on habits, focus, decisions and the psychology of money to their authors, with a one-line summary in our words.

From habits to decisions under uncertainty, chosen for investors who’d rather read the source than a summary of a summary.

See the credited reading list

Mindset in the app

Keep the proof where you work.

Everything on this page is free for everyone. With a free account, the Growth Tracker adds a setback playbook, a wins log, an evidence wall, your own principles and a picture of the year ahead. None of it is paid.
Preview Mindset in the app
  • Free account

    Setback playbook

    Five steps for a deal that fell through or an offer turned down, saved to your journal with one next action.

  • Free account

    Wins log

    Log wins by date and category, keep a streak of weeks with a win, and see them in your Friday review.

  • Free account

    Evidence wall

    A board of proof that your identity statement is true: wins, numbers and moments, written down as cards.

  • Free account

    Principles

    Your own operating rules, seeded with twelve examples you can edit, reorder or replace.

  • Free account

    Future snapshot

    Describe an ordinary week twelve months from now in detail, dated, and revisit it each quarter.

  • Free account

    Saved models

    Keep the mental models you reach for most at the top of your library.

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